I imagine that many people think of Jamaica as a happy and wonderful place. The images of smiling, laughing, dancing, singing, “Nuh prablem, man!” people attract foreign tourists. It would seem that these images are not wholly a myth. The UN commissioned Gallup to poll people and construct a World Happiness Report: Jamaica ranked 40th out 0f 156 countries, after the negative effects of corruption and lacklustre growth were discounted–not trivial impediments, but let’s leave that alone for the moment. Northern European countries took the top three spots (though given the high suicide rate usually associated with Finland, I find their 2nd position a bit suspect).
Is this high happiness something the country should exploit further? Those who try to market health and wellness tourism know that such environments may represent future boom areas. It could draw in more tourists, but also a particular breed of entrepreneurs. Look at the recent story of Randolph Cheeks, who returned to Jamaica, after studying and working abroad, to help with its development and who is ‘happy with his decision to return home,… he believes that Jamaica’s future lies in its ability to attract back and retain its human talent’. VW recently tried to exploit this happiness image in one of its adverts. “Chill, Winston!” could be a catchphrase for the ages.
But, being fair, consider Mark Wignall’s counter arguments that Jamaicans may be happy for the wrong reasons. The country has a litany of problems, and while my own philosophy is to see ‘problems’ as opportunities or challenges to be overcome, there’s no doubting the weight these put on people. I always thought, when I was working and living in Guinea, one of the poorest countries in the world, that despite the beauty and natural richness of the land, life was often so hard that it just wore people down. Limited access to safe running water for many. Limited access to stable and regular electricity for many. A political regime that made many capricious decisions. Corruption in many walks of life. Growth that had been faltering for years. A plummeting exchange rate. Roads that sometimes turned into open pits, and which could be the scene of some horrific accidents. A growing sense of tension between ethnic groups (‘tribes’ in some senses). What Guineans suffer is not so different from what many experience in Jamaica, though I sense that government actions do not have anything resembling a similar level of capriciousness. But, Jamaicans do not seem worn down in any similar way, even though you’ll often hear “Mi a suffa!”
Income inequality in Jamaica is not much different from for many middle-income countries. Many Jamaicans have a quality of life that would be the envy of many people, with the generally great climate, abundant local foods and plenty more imported, whether raw or cooked, and a picturesque vista from almost anywhere on the island. I’m not trying to lack sensitivity for those whose plight is dire–of which there are too many, in shanty towns, gully communities, or just indigent on the road. Is the country too tolerant of beggars? No country or its citizens can feel happy with the kind of abject poverty that can sometimes be seen on a street in Kingston, whatever its cause. But, for what it’s worth and whatever the individual motivations, many Jamaicans are ready and willing to address such situations as they see best. They don’t seek to institutionalize such people. They often offer direct help, and that may be a few dollars in the hand, or some food, or some clothes, or the offer of some ‘work’–help. It may get rejected, which may seem surprising, but it’s a free country.
Many families remain close and support each other, whether with the help of remittances (in-cash or in-kind) from abroad or without. People still seem to have a great regard for rest and recreation: evenings and weekends can form important down time, and when chance comes to leave the city and head ‘to country’, it’s taken. Some anachronistic things seem in keeping with the slower pace: movies still have an intermission, when people go to get their drinks and snacks. Church and religion are important in the life balance for most people: after church in the morning comes family lunch, before or after a nap. This Sunday, we had friends and some family over for lunch in the mid-afternoon, and by about 7.30pm, the last guests were slowly leaving. Kids had played all the time, when they were not eating. Adults talked or just cooled out. We’d done the same the week before, but as guests not hosts. Most business places are closed and roads are very quiet on Sundays.
Jamaica offers a good life to many–not the best, perhaps in terms of certain material things, but far from the worst for most things.